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Mediator 1.2

Mediator 1.2

Mediator Publisher's Description

Calculator of strategical showings of advertising campaigns.
Mediator permits to calculate follow showings:
  • Coverage (Reach 1+) - part audience that contacted at least once with advertising.
  • Reach N - part of audience that contacted with advertising N times.
  • Reach N+ - part audience that contacted with advertising at least N times.
  • Gross rating points (GRP) - accumulated rating (audience).
  • CPM/CPT - cost for 1000 contacts with audience.
  • CPP - cost for contacts with one percent of audience.
  • Budget of campaign.
  • Average frequency of contacts as well as calculate number of allocated advertising units (advertising expositions) with predefined values of showings.
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